Are You A Professional? Dealer Synergy’s President, Sean V. Bradley is passionate about how hard work and success go hand in hand. Sean explains that unless you compare yourself to a gold medalist in the Olympics, you have to work HARDER & SMARTER!
In this week’s Episode of Make Money Mondays Dealer Synergy’s President, Sean V. Bradley, talks about the fact that Car sales is like owning your own business. Sean explains the steps to go through to incorporate yourself and make yourself into your own business in order to sell more cars, more often and more profitably.
Special Guest Karen Bradley talks about the book “Good To Great” by James C. Collins. She explains how this book affected her and taught her why being good is the enemy of great. Continuous education is the most important thing in life!
Special Guest Chris Sandesky talks about how important it is to make sure your inventory is up to date and correct.
Sean Seltzer tells us in this special edition of make money mondays that your reputation starts where you stand and works specifically with your advertising dollars. Reputation is everything in the car business and you should be branding yourself accordingly.
Sean talks about how important it is to implement technology into your dealerships.
L.A. Williams, Dealer Synergy’s National Sales Trainer talks about how much money is spent by people every year on wasted items versus how much money is spent by people on books. He explains that to obtain success, you need to make it a priority in your life to be purchasing books and reading them!
This version is a special edition because it includes Michael Cirillo from Flex Dealer in Canada. He discusses the importance of content for your website, ways to engage customers, how to identify services provided, notes how important a landing page is and more.
Sean discusses average compensation per copy (ACPC), or the amount of money a car salesperson makes on average on each car they sell. Sean offers a strategy for calculating ACPC, comparing your ACPC to the ACPC of the best and worst salespeople at your dealership, and how to prioritize your car sales strategy to maximize ACPC. He also advises that managers calculate ACPC for their dealership and establish minimum standards for ACPC performance.
This version is a special edition because it includes the managing partner at Autoflex Leasing, David Blassingame. He provides insight into Autoflex’s version of Make Money Mondays. Normally, the dealership does auctions for cars every Tuesday. However, Monday they do a special day where they offer reduced prices to customers so they are really making more money. This is advertised prior to with e-mail blasts, contacting customers who have expressed interest in cars and former customers.
This version is a special edition because it includes Tammie Lebleu from Orr Nissan Bossier in L.A. As head of internet sales at her company she is a very experienced person that is advising people in the automotive industry how to optimize the use of internet sales. She explains how to optimize social media and the importance of it. Almost everyone is on Facebook, Twitter, YouTube etc. The majority of people even have smart phones so a lot of advertising […]
How to successfully manage inbound phone calls.
Understand and utilize the value of interns.
How to create a successful three minute book.
Discover the value of press releases.
Sean discusses the value and necessity of perseverance.
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