Opportunities to Do Business – Sean V. Bradley – Episode 86

Sean discusses prices on opportunities to do business. To do business, you need opportunities to do business. What does that mean? YOU NEED LEADS. You need bodies to walk through the doors of your dealership. No dealership closes 100% of their leads. Sean says, in fact, that the closing ratio will be more like ten percent. So to sell 10 cars, a dealer needs 100 leads. To sell 60 cars, a dealer needs 600 leads. When it comes to leads, Internet leads are the best leads. NADA says that the cost to get a lead with traditional and digital advertising combined is $640 per car. But with Internet only leads, the cost is only $200 per car.



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